The clock is ticking. Your house is for sale and the market is tight. A realtor approaches the curb with a qualified buyer prospect. Tension is mounting.

In as few as 3 seconds...(tick-tock...tick-tock...tick-tock)...the prospect will decide to view your home or drive away based solely on appearance.  Will your home make the "cut" or get the "axe"?

Why take chances in today's market? Shouldn't you consider staging and give yourself a competitive edge from the start? Just because there are thousands of homes available for consumption is no reason to let your greatest asset be upstaged.

Staging your home could prove to be the most significant decision you make in the process of selling your house. The best way to protect your home equity is to eliminate costly price reductions.

How? You must sell your house at the highest possible price in the least amount of time.

Reinventing Home will optimize your position through staging and give you the

Reinventing Home understands what you are up against. We see the growing numbers of “For Sale” signs in most every neighborhood.

No question about it...the competition is tough!  Staging will help you compete by leveraging your home against the vast numbers of new, newer, and well preserved older homes.

Most buyers want a "model perfect" move-in ready home. Technology allows them to easily find just that. Did you know that 80 percent of home buyers pre-shop the internet before viewing a home for sale?  True, they aren't actually "buying" homes on-line, but they are "eliminating" them.

Staging will strengthen your internet profile. Which home do you think they want to see?  Is it yours?

Does your home feature spacious and attractive room settings? Does your house say "welcome home" to prospects? If not, consider staging now, before taking your first home price reduction!
 
Staging your home will attract more buyers and help your home sell faster.  Some homes have sold as much as 50 percent faster than comparable unstaged homes.

Reliable sources (especially realtors) will tell you the typical home reduction is about 5 percent at start.  If your home is on the market for $300K and you have just taken your first price cut, you may be feeling the pain of losing $15K. Two aspirin and a doctor won't cure that.  Staging your home will make you feel much better and costs a lot less!

Real estate baroness Barbara Corcoran, Founder of Corcoran Group, had the following to say in her contribution on ABC’s Good Morning America,  May 2, 2006:

"When getting ready to sell a home, investing a little money into sprucing it up can result in big dividends in the final price tag. In general, home staging could increase the final sale price by 5 percent to 20 percent."

 ~Article by Teri Clark, Homeowner’s Choice Magazine, February 2006~

Imagine…spend a little…gain a lot.  With staging, it all adds up!

Isn't Math fun?

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Q. Isn’t staging expensive?  I’m not sure I can afford it.

A. Many people are under the false impression that staging is not affordable. The fact is, staging is not only affordable, in today's competitive market you really should ask "Can I afford NOT to invest in staging"?

Staging services vary and are limited to how much you are willing to spend.  By staging with what you have, the cost of "reinventing" your home will naturally be less expensive than other options.

Unless you elect to make costly improvements, or expend for repairs that can't be ignored, the only costs are service related. While accessory and accent purchases may be recommended to help achieve your goal, they are optional.

Ask the Pro columnist, Linda Stern, had the following to report about staging fees in the April 23, 2007 edition of Newsweek:

"The staging fee is the creative service fee. The average is $1,800 in the Midwest, $2,800 on the West Coast, and around $3,800 on the East Coast".  – Newsweek,  Ask the Pro, April 23, 2007

Compared to your first price reduction, you can see for yourself the bargain. Reinventing Home gives you a competitive “edge” at prices below the norm.  Reinventing Home delivers superior results at competitive prices, without the proverbial superior attitude of "mega-priced, diva designers".

Q. My house has been professionally decorated. Why do I need to pay for staging?

A. Terrific question. Many people have been "myth"led into thinking staging and decorating are the same thing. Nothing could be further from the truth!

Your professionally decorated interior is a personal reflection of your lifestyle.  Your decorator turned your house into a

•  Necessary improvements can be made at your convenience
  
•  Packing for a future move becomes easier and less stressful
  
•  Your home will have a marketing “edge” from the moment it is listed
  
•  Allows time to shop wisely for purchases you elect to make
  
•  Opens a window to save for major repairs and allows you to “breathe”
  
•  Provides you and your family time to enjoy your “reinvention” before you sell
  
•  Frees your time for relaxation and other important matters

Q. If I’ve already listed with an agent, is it too late for staging my home?

A. Absolutely not! If your realtor knows the benefits of staging, he/she will probably be glad to hear your plan! Realtors are often the first to suggest staging to you as a seller.  They have learned staging expedites your home sale by reducing the number of days on the market.  We share a common goal…to help your home sell faster and for the best price.

Realtors indicate the most critical time in marketing your house is within the first two weeks after listing. New listings generate heightened interest and receive increased exposure as a result of Open House and agent tours. Staging your home will revitalize broker, agent and buyer interest. Your marketing efforts will strengthen because of staging.

Reinventing Home is delighted to work with your broker/agent to help sell your house. We ensure your broker/agent’s selling “edge” by providing free marketing tools for their use in selling your home.
 
Q. My realtor told me what to do. Do I still need staging?

A. Suggesting ways to market your home is good for you and your agent.  Each mutually benefits when your home is sold. However, most agents are not staging professionals and most sellers are not decorators. To effectively achieve a winning result requires time, talent and expertise.

Reinventing Home is an independent third party with an objective “buyer’s eye”.  Our certified staging and redesign specialist will skillfully present your home to the ultimate marketing advantage. Just like Real Estate, staging is a profession that requires both talent and time. Even if your agent is a staging professional, wouldn’t you rather his/her time be spent selling your home? 

Ready? In your best Tina Turner voice let me hear you sing…What’s staging got to do…got to do with it?

• Staging gives your home a leading “edge” against the competition … imperioso
  
• Staging creates a fresh “model home” look and feel that  buyers want…fresco
  
• Staging sends a message that your home has been well-cared for … amoroso
  
• Staging appeals universally to a broader audience… con larghezza
  
• Staging increases agent showings and buyer interest…all together now…tutti
  
• Staging emphasizes the focal points of your home…accentato
  
• Staging facilitates moving after your home is sold…attacca
  
• Staging expedites your home sale…en pressant
  
• Staging reinforces protection of your equity investment…rinforzando
  
• Staging positions your home to sell at top market price…in altissimo
  
• Staging eases the stress of selling, packing, and moving…tranquillo

BRAVO, BRAVO…and you thought Math was fun!!

ENCORE…

Some of you are thinking…

"WOW! I never realized how valuable staging is to the sale of my home!

Staging will attract more buyers and my home will probably sell faster than similar properties. Staging will help me get the highest possible sale price… perhaps even more than asking price.  I could stage a redesign or decorate my next house with the savings!!!"

Staging really does ADD VALUE to my property!  I can invest a little and gain a lot. Staging will cost far less than my first price reduction. With all of the advantages of staging, why should I wait? Besides…how wonderful would it be to live in a beautifully staged home while it is selling?..."

Honey…do you have the phone????? "

Others of you are thinking…

"Staging is absolutely the best action I can take to sell my home.  By staging I can save money, whereas not staging may COST money!

If I have to reduce my asking price, I can lose thousands. If I don’t sell before I move, I will have to deal with all the aggravation….my utilities will be doubled... and my MORTGAGE!

I will actually be buying back my own house while I’m paying for another!  YIKES!...

Honey, where’s the phone????? "

It’s time to call Reinventing Home! … “seller’s edge, buyer’s dream”

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